After endorsing several high-end products, Hrithik ‘Krrish’ Roshan is now the face of Macroman banian!

We couldn’t help but burst into a fit of giggles when we first heard this, but honestly, there’s nothing wrong with endorsing innerwear (more giggling).

It is learnt that the ad was shot in Bangkok with Thai models, and has even been directed by a Thai director.

Considering that Hrithik has a bod to die for, the banian guys have zeroed in on the perfect choice in the Dhoom:2 hottie.

Other stars that have endorsed banians in the past include Salman Khan, Sunny Deol and Govinda (eep). But none look even half as delicious in a banian as Mr A, no?